In 1970 when Richard Branson started in business, he put together a set of principles to define what Virgin should be all about. We believe these brand values are intrinsic to our goals and do whatever we can to bring these to life and deliver on our promises. Caring for our guests, providing the very best friendly service, going the extra mile when it comes to those all important extra touches, listening to our guests and offering much more than just a place to rest your head.
As a Virgin company we frequently return to our basic brand principles when making decisions about how we operate, and in particular when it comes to sustainability and the impact our operations have on the world around us. We know that some changes can be made immediately and others may take some time. There's a long way to go, but we're dedicated to making a difference, in all aspects of our business. To read the full report on our ongoing sustainability initiatives please click here.